What Are The Options For Ecommerce Business Solutions?

Ecommerce business solutions vary depending on a company’s requirements. These solutions can be purchased in a ‘ready made’ state or require a custom tailored solution. Some common ecommerce business solutions are introduced below:

Content management: This solution is the framework that controls the website content. Ready made content management systems can be purchased at the enterprise level or sought through open source sharing networks. Design templates can accommodate the integration of content management systems such as Drupal, WordPress and Joolma. This permits an organization to update content dynamically on the fly. Organizations that require large scale solutions can build from the ground up or purchase high end enterprise versions. These are typically more expensive.

Payment Gateways: Business ecommerce solutions to facilitate transactions include 3rd party solution providers and services provided by local banks. To integrate your website with your bank account is typically more expensive unless you support a large volume of transactions. Setup fees, monthly access fees and programming fees constitute part of this process. Third party solutions such as PayPal, and 2Checkout provide the vendor with the ability to transact in multiple currencies without integrating directly into a bank account. The money can be later transferred into your account by wire or direct deposit.

Security: Protecting your site from outside malicious attacks is a top priority for all ecommerce site owners. Reported cases of identity theft erode consumer confidence. Installing firewalls and using a service such as hacker-safe can protect your infrastructure and business reputation. Security is a growing area of concern for all site owners. Employing an appropriate ecommerce business solution to safeguard your system should be part of every ecommerce platform.

Email: Third party email services allow site owners to communicate and retain records of their customers. Companies such as Aweber and Getresponse host databases and provide front ends to correspond with customers.

Hosting: Ecommerce business solutions for hosting cater to organizational platform and functional requirements. Usually the web development company can recommend or has arrangements with hosting services. This requires a technical understanding to select a service that is appropriate for your site framework.

Custom ecommerce internet solutions for business: This requires the services of a programmer who can work to implement the technical scope. Internet developments have reached a stage where many of the common requirements of ecommerce sites can be fulfilled by cost effective third party solutions. If the technical requirement is more complex in nature, a custom approach is required.

Small Business Marketing FAQs

What is a small business? The government has introduced certain criteria including the number of employees, annual receipts, affiliates and other applicable factors to identify a small business. It can be quickly determined by using SBA’s NAICS (North American Industry Classification System) Lookup. Enter the business description; NAICS will locate the business type in the resulting table.

What is marketing? Marketing refers to the commercial processes involved in promoting, selling and distributing a product or service.

What does marketing involve? Marketing is an organizing tool. The four basic aspects of marketing include the four Ps such as product, price, promote and provide. It involves market research, formulating strategy and selling based on two important principles. The first principle states that all company policies and activities should be directed toward satisfying customer needs. The second is that profitable sales volume is more important than maximum sales volume.

What is marketing strategy? Marketing strategy is the summary of the marketing goals. It is the formulation of the methods used to achieve the marketing objective.

What are the major constraints for small business marketing? The major constraints for small business marketing include budget limitations, lack of adequate resources and tough competition.

What are the important collateral marketing materials? Collateral marketing materials consist of printed marketing materials. They include brochures, business cards and news letters.

What is the importance of advertising in small business marketing? Advertising plays an important role in small business marketing. It helps to influence people with attractive marketing materials such as banners, sign boards, magazine and directory ads as well as trade booth displays.

Small Business Marketing Tools to Get You Free Publicity

As far as small business marketing goes, free publicity is gold. It’s not just that you’re getting your company name to the public without having to pay for it; it’s that the news publicity – whether it’s in a magazine, newspaper, or online, weighs more heavily in your prospective customers minds. Even as skepticism reigns, people see information printed by news-type sources (whether in print or online) as being more truthful, more objective, than information that’s paid for by the company (advertising).

But simply sending out a press kit to your local news media won’t guarantee you that free publicity. The cardinal rule you have to follow is that your information must be newsworthy. One of the ways that news media keep their reputation as objective sources of information is that they are – they’re not going to print a thinly-veiled ad for your product or service as a news piece. But if you write a release that accomplishes both goals – offering the news media an interesting, informational story and letting potential customers get to know your product or service – that’s where free publicity really pays off.

To start, you need to develop a press kit as a standard component of your small business marketing materials. Your press kit should include:

Small business marketing press kit component 1: A letter to the editor of the newspaper (or magazine, or internet site) pitching your press release as a story idea. Many components of your press kit can be recycled, but the letter to the editor should change every time to send out a new press release.

Small business marketing press kit component 2: The press release. Your press release is where the journalist will look to find most of the information for her story. In the release, you should describe the news item (the launch of a new product that will revolutionize consumer’s lives, for example). Feel free to quote yourself and others in the press release expounding on the issue (that way the journalist won’t have to contact you or others for quotes when she’s writing the story).

Small business marketing press kit component 3: Your business card. Make it easy for the journalist to contact you.

Small business marketing press kit component 4: Your corporate bio. Journalists often like to add background information into their stories; make it easy by including a corporate bio that offers the important information about your business, including who founded it and when, location, and other interesting tidbits.

Small business marketing press kit component 5: Relevant photos. The keyword here is relevant: include photos of the topic your press release is about. If it’s a new product, offer some interesting photos. If it’s a new day care service, offer some pictures of the employees with the kids. Use photos that will make your story more compelling.

Small business marketing press kit component 6: Testimonials. It can be a great strategy to build quotations from current and past customers right into your press release. But even when you do that, don’t be shy about adding more.

Small business marketing press kit component 7: A data sheet for the relevant product or service. A data sheet with give the details about your product or service (that’s being covered in the press release). Relevant details include pricing, components, materials, size, weight, and part number – if applicable.

You should put all seven small business marketing components of your press kit into a folder – ideally one with your logo on the front to finish off the presentation.

Once you’ve created an appropriate small business marketing press kit, you can think about the kind of media outlets that you want to target. That small business marketing decision should be based on where your customers are – are they online, reading the local daily, or a national newsmagazine? Free publicity won’t mean much if it’s not picked up by your target audience – your prospective customers.

Once you’ve decided the media outlet that you want to target, find out who the managing editor is and send a personalized press kit to her. Or, if the publication is very large, send a personalized press kit to the journalist in charge of your area (for example, the Food journalist if your product is gourmet brownies or the Technology journalist if your product is computer software). You can also send out a press release for mass distribution using one of many online press release wires.

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